"TO BE A SMART
YOU'VE GOT TO PUT YOURSELF
IN THE SELLER'S SHOES!"
Imagine yourself as the
seller of a house on market....
You've interviewed at
least three different Realtors for qualifications and capabilities.
You've had at least three different market analyses
showing current properties for sale in your area.
You've seen properties that have sold in your area.
You've reviewed the amount of time that available
properties have been on market.
You know the time it takes to sell.
You've seen list-price/sale-price ratios and projections
for market value.
Typically, this is how a smart seller prepares, prior to
going on market.
Buyers, however, are often
a different story. Very few buyers,
in our experience, consciously prepare for purchasing like sellers
prepare for selling. They often meet an agent at an open house or call a
company regarding a For-Sale sign, describe the type of home they'd like,
get in the car of the first agent they meet and suddenly they're "on-market",
without knowing what that agent will or will not do for them. Almost
always without knowing how aggressively that agent will represent their
interests with the sellers of homes they will be seeing!
How does a buyer truly
compete in that environment?
Now, imagine yourself as
a smart buyer...
You've reviewed the same
market analysis of homes for sale in the area you're interested in as a
You know the Multiple Listing Service statistics for your area, the
typical market time of the style of home you wish.
You know the average sales price, you know the list-price to sale-price
ratios of the homes in the areas you wish to look.
You understand the intricacies of the MLS computer system and listings
being placed on the system.
You understand the idiosyncrasies and the timing ramifications of your
areas of interest in Seattle.
You know about different types of listing agents and agencies and how you
can use that knowledge to your advantage.
You know how to look at potential homes through your eyes, the lender's
eyes, appraisers' eyes, future buyers' eyes (those who will look at your
home when you ultimately re-sell) and structural inspectors' eyes.
You're aware of major environmental and toxic concerns in current-day
You've interviewed the best structural inspectors available, you've
interviewed two to three of the best mortgage representatives available.
You've already written a "mock-offer" to fully understand the
intricacies of the new purchase and sale contracts being used. You've read
the "Fine Print" of a contract with a detached mind-set (not
under the emotional pressure of writing a real offer).
You understand the different contingencies available to you and when you
would or would not want to use them to accomplish your goals.
You understand the lending process, you understand title insurance,
appraisals and escrow companies.
You've had your agent do a reverse-computer search, to determine who your
competition is in terms of other buyers and agents trying to find the same
type of property.
You know that when you see the home that works for you, you have all the
knowledge you need to write an offer that suits your needs and matches the
specifics at hand.
You accomplish this only by
being assisted and represented by two of the most experienced Buyer
Representatives in the Northwest, Donna Bertolino and Bruce Phares,
looking out for you and your interests only, from the first
minute of your interview to well after closing. Two Realtors who will
counsel you at every turn to assist you in making the best decisions
possible in choosing MLS and FSBO properties, lenders, inspectors,
negotiating and closing. Two agents who have been representing buyers for
years, prior to it being "popular" and prior to the big
companies being forced to adopt buyer representation as consumer awareness
It is said that knowledge
overcomes fear. Bruce Phares and Donna Bertolino's buyers operate outside
the realm of fear. Their experience is a feeling of confidence when they
decide to purchase a home. Being knowledgeable through the preparations
described above and having seen enough properties to have a
higher-than-average sense of property value (price), property conditions
and negotiation skill, our buyers are able to move confidently and
aggressively to attain their home of choice!